Getresponse Review 2021
Introduction
If you’re thinking about starting a business, you’re probably interested in email marketing. An effective email marketing strategy can go a long way toward bringing in new customers for your company. However, in order to successfully implement an email marketing strategy, you must first obtain an effective email marketing tool. In this article, I will look at Getresponse, a well-known email marketing solution.
This article will assist you in determining whether you two are meant to be together or not: p. I mean whether or not your company and Getresponse complement each other.
So let’s get started.
Getresponse is a world-class email marketing solution. It is a company that was founded in 1998 and has grown significantly since then. Getresponse, according to their website, serves over 350000 businesses in over 180 countries. Getresponse is best known for its email marketing software, but they have worked hard over the years to become an All-in-One e-commerce in Marketing Solutions. Getresponse now offers webinar hosting, landing pages, and marketing automation in addition to the standard email marketing services of list management and email automation. I will be discussing all these features of Getresponse in this article so stick with it until the end.
Pros
Great tool for affiliate marketers as inserting affiliate links into your emails will be a breeze. Other email marketing platforms, such as Mailchimp, don’t really support affiliate marketing, which is why many affiliate marketers eventually switch to Getresponse.
Advanced features like Website builder, webinar hosting, conversion funnel, smart integrations and marketing automation gives it a competitive edge over other email marketing tools out there.
All-in-one marketing solution for small business owners having budget constraints and saves time and effort to understand and operate different tools.
Cons
Marketing Automation feature is available only in Plus plan or higher which makes this tool costly for complete beginners.
It doesn’t provide a free plan. However, it does offer a 30days free trial to decide if it suits our business needs. No credit card is required. You can sign up for the free trial here.
Dedicated phone support is only available for Max plan members.
1. Pricing
Getresponse offers four plans with different features:-
- Basic — Starts with $15 per month for up to 1,000 subscribers;
- Plus — Starts with $49 per month for up to 1,000 subscribers;
- Professional — Starts with $99 per month for up to 1,000 subscribers;
- Max — Prices are negotiable for this plan.
Discounts available
- 18% discount — If you sign up for a complete year;
- 30% discount — If you sign up for two years of service.
Points to consider:-
- Plus shall provide you with everything you need;
- Price increases as the email list grow in size;
- The basic plan is recommended for a complete beginner.
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2. User Friendliness
- Customise your dashboard by adding or removing the widgets as per your choice;
- simple to use, not congested, and the design is clear and intuitive;
- Relatively easy to operate all the basics in Getresponse such as organise or import contacts, lists management, create an email campaign, set up autoresponders and check statistics;
- Provides a ‘Quick Actions’ area that lists down the most frequently performed tasks.
3. Email Creation
- Provides drag and drop editor to create and design your emails;
- Use an email editor to create an email for a newsletter, an autoresponder, or an automation message;
- Provides a plethora of predesigned and customisable templates for a variety of industries;
- Can include graphics, buttons, and social media links in your email.
4. Email Marketing
There are three ways to automate your emails within Getresponse:-
a) Newsletters
- One-time email sent to all the subscribers at the same time to inform them about a current event;
- Provides a feature called ‘Perfect Timing’ which monitors the time when a subscriber opens an email and calculates an optimal time to send your email. This helps in improving the open rate of the emails and not ending up in the spam bin as you are not sending out all of the emails at once.
- Emails to be sent to the subscribers at predefined intervals;
- Can use this feature to create an email sequence which shall either be time-based like after immediately after someone signs up to your contact list or a week after, etc; or action-based like when a subscriber opens a mail or clicks a link completes transaction/goals, etc.
- Reduces the amount of effort by half;
- Can perform actions like move messages to different days in the autoresponder cycle, prevent messages from going out on particular days of the week, schedule the time messages are to go out, adjust the schedule to different time zones, and preview, edit or duplicate a message.
- The most powerful and effective feature of Getresponse;
- You may create a whole automated email workflow there using drag and drop builder;
- Automation workflows are based on three elements: Actions, Conditions and Filters;
- Allows to the segment subscriber list and send individuals down in a customised email sequence based on the actions that the email subscriber does;
- Allows to split test different email headlines and messages;
- Automations for lead scoring, abandoned cart campaigns, and web event tracking are also available;
- This feature is only accessible on the Plus plan or higher.
- Allows to track the open rates, click-through rates, unsubscribe rates and bounce rates;
- Access to reports, analytics and information about subscribers based on demographics, devices and subscription methods;
- Compare the performance of newsletters and email campaigns in a side by side view which will help you to understand the engagement patterns of your customers;
- With a simple tracking code on your website, Getresponse will track for you the sales, signups or visits that come from a particular link;
- Allows you to A/B test the subject lines of your emails and tweak them based on the analytics.
- Access to over 200 ready-made, mobile-responsive and customisable landing page templates to choose from with built-in drag and drop builder;
- These pages can be integrated with a wide variety of analytics tools such as Google Analytics, Google Tag Manager, Kissmetrics and Facebook Pixel;
- Track the visit, clicks and conversions of these pages in real-time;
- Create multiple versions of your pages and run A/B tests to compare their conversion rates;
- Landing page functionality is available in all plans.
- Sales Funnel is an effective marketing technique that guides a customer throughout its journey from awareness to conversion;
- Getresponse provides all-in-one-solution that designs an entire sales funnel;
- This feature allows you to construct landing pages, a product catalogue, automate emails, sell products, accept payments, recover abandoned orders, and develop and run Facebook ads campaigns;
- Best suited for solopreneurs or small businesses;
- Available in all plans, however, the basic plan allows building only one sales funnel.
8. Integrations
- Getresponse offers third-party integrations with your favourite online tools in almost all the categories including E-Commerce, Forms & Surveys, Ads and Conversions, CRM, Payment Software, Productivity, Social Media, Webinars & Video, Customer Support, Website Builders, Others;
- You can also integrate Getresponse with another system using its API if you have the development skills.
9. Webinars
- Allows you to host webinars on its platform which can be used as a lead-generating and revenue-generating feature;
- With this feature, one can share YouTube videos, upload PowerPoint presentations, share your screen with webinar attendees, record webinars in one click, store playback files online for free, collect feedback from your audience with polls and tests, promote your products offered during the webinar using a call to action buttons.
10. Website Builder
- Let’s you create a website and connect it with a free domain or a domain you own;
- Provides pre-designed and customisable templates with drag and drop builder as per your business needs;
- You can build your website using readymade sections with the help of AI;
- You might not get the same level of flexibility as you get from a dedicated website builder.
11. Support
- Provides 24/7 live chat or email support;
- Phone support is available to the Max plan members;
- Offer assistance in 8 languages which are English, Polish, German, French, Spanish, Italian, Russian and Portuguese;
- Provide a complete support centre with helpful articles and videos.
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Conclusion
Is Getresponse something I would recommend? Yes, I do recommend Get Response as it is a low-cost tool that is jam-packed with all-around capabilities and will be an excellent addition to your organisation that you can rely on to manage your marketing campaigns.
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